WeWork invites members to WeShop, debuting an in-house retail market.

What happened

  • The retail concept, WeMRKТ, will sell products made by WeWork members—snacks, office necessities and apparel—at one of the company’s New York locations, with plans to expand across the WeWork network.

Why it matters

  • With WeWork in 74 cities and 22 countries, a retail concept like WeMRKT can propagate quickly across its network—similar to Netflix going live in an additional 130 countries in January 2016. While WeMRKT currently sells items relevant to office needs, the company could easily install other brick-and-mortar concepts in its offices, which raises the question of what types of products people would shop on their lunch break or after work. Plus, with its acquisition of Case Inc., a building information and technology consultancy, WeWork also has the construction expertise to build spaces out more cheaply.