• Amazon will soon launch a free, ad-supported TV service through IMDb. The service will be available to all Amazon Fire TV users (thus serving as a free counterpart to Prime Video) and feature an archive of television shows and movies. It will also broaden Amazon’s growing advertising digital business as it aims to disrupt Google and Facebook’s continued rein. Companies that choose to advertise via the service will gain access to Amazon’s customer data, as well as third-party consumer data, helping them better position their ads.