• Amazon is not the only winner on Prime Day—large retailers on average saw a 64% increase in U.S. ecommerce sales. Prime Day deals inspire more online shopping across the US whether or not they are through the Amazon platform. Small retailers also saw a 30% or higher uptick in sales in response to more people scanning the web for online deals. The most competitive non-Amazon deals were on electronics—specifically smartwatches, smart TVS and smart home items.