Bloomingdale’s, Urban Outfitters, Banana Republic, Ann Taylor, Loft by Ann Taylor, Rebecca Taylor, Express, Vince and American Eagle all have something in common: They are chasing after the apparel rental economy, which Rent The Runway helped catalyze back in 2009. Almost a decade later, these legacy retailers are jumping into the game, trying to figure out if they can disrupt their own business model of selling clothes before someone else does. Looking at the selection, price and scale of each experiment speaks volumes about the future of the apparel rental landscape.

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