At the end of 2018, Walker & Company, the holding company behind men’s grooming brand Bevel and women’s hair care brand FORM, sold to Procter & Gamble for less than $40 million. The sale price was nearly equal to the amount of money the company raised in its five-year history.   As we wrote at the time, the sale was not the outcome the company and its investors were hoping for, but it marked the beginning of a new chapter for the role of the CPG conglomerate in today’s ever-evolving landscape. CPG conglomerates have been punching bags for younger brands over the last decade, but they still have something smaller brands don't: scale. 

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