At the end of 2018, Walker & Company, the holding company behind men’s grooming brand Bevel and women’s hair care brand FORM, sold to Procter & Gamble for less than $40 million. The sale price was nearly equal to the amount of money the company raised in its five-year history.   As we wrote at the time, the sale was not the outcome the company and its investors were hoping for, but it marked the beginning of a new chapter for the role of the CPG conglomerate in today’s ever-evolving landscape. CPG conglomerates have been punching bags for younger brands over the last decade, but they still have something smaller brands don't: scale. 

Become a member to access this research.

Empowering leaders with the unparalleled insights, connections and data required to build enduring consumer brands.


Dynamically track the most important themes and developments for consumer brands with Threads; Dissect the trajectory of fast-growing consumer brands with Knowledge Bases.


Connect with peers and problem solve off-the-record at Founder Therapy; Foster deep connections and uncover opportunities at off-the-record events such as Loose Threads Live; Text us a business challenge and we’ll help solve it with the SOS Hotline.


Benchmark and evolve your marketing strategy with The Megaphone Report, our quarterly report evaluating how 50 brands and retailers are using Facebook, Instagram and email marketing.