Retailers are turning to podcasts to connect with employees during COVID-19, which will boost internal communication going forward.

WHAT HAPPENED: Brands like Walmart, Trader Joe’s and Nike launched company podcasts to share information around COVID-19 and boost employee morale.

WHY IT MATTERS

  • For companies carrying essential items like Walmart and Trader Joe’s, the pandemic provides an opportunity to bridge the gap between corporate and in-store teams. Mass-market retailers, operating hundreds of locations, have long struggled with the disconnect between corporate leaders and in-store teams, lowering morale and individual store efficiency.
  • The uncertainty brought on by COVID-19 makes communication from leadership teams essential and podcasts create a sense of community that could have promising long-term effects. Now that brands have this process in place, making this a permanent communication channel could lead to higher employee satisfaction.