Ripcord is a weekly newsletter from Loose Threads that highlights one timely and important insight about the new consumer economy. The newsletter arrives every Thursday morning and it also features updates on Loose Threads Membership and the Loose Threads Podcast.

Does Amazon understand customer experience more than most brands?


More than 50% of product searches now begin on Amazon. This week we wrote about how the company has won over consumers' wallets by prioritizing convenience and functionality over design—and what other brands should do about it.

PrimeTime: Amazon partners with Snapchat on visual product search feature, uses Prime Day to highlight private labels, plans to launch holiday toy catalog, announces Delivery Service Partners program, acquires PillPack


The latest news on everything Amazon   Amazon is partnering with Snapchat on a visual product search that will live inside the social media app. The feature will allow users to identify songs, products and barcodes with the help of Shazam and Amazon, among other sites (Snapchat integrated…

The Grinds: Disney and Muji launch immersive experiences, Aday grows “wear-testers” program, Peloton acquires Neurotic Media, WeWork debuts retail market


Disney brings Star Wars to Hollywood Studios and Muji opens more hotels, inviting visitors to live in their brands. What happened A little over a month after debuting Toy Story Land at Hollywood Studios Park, Disney is bringing Star Wars: Galaxy’s Edge to its parks in Florida and California.…

Do DNVBs exist anymore? Revisiting the buzzword


Andy Dunn coined the term DNVB—digitally-native vertical brand—in 2016. The clearest possible reading of the addition of the word “vertical” is that it means “control,” akin to the idea of vertical integration, in which a company controls various aspects of its supply chain to achieve better…

PrimeTime: Prime Wardrobe launches for all U.S. Prime members, Kroger reigns supreme in U.S. online grocery delivery, Sonos makes a comeback, Amazon Hub grows, Prime members enjoy discounts at all U.S. Whole Foods locations, American Express and Amazon team up with co-branded credit card for small businesses


The latest news on everything Amazon   All U.S. Prime members now have access to Prime Wardrobe, a service that allows customers to order apparel online, gives them a seven-day grace period to try on the items, and then charges them for what they keep. But during its year of beta testing,…

The Grinds: Nike debuts training pop-up, Rimowa tries out direct-to-consumer, YouTube reacts to IGTV, SoulCycle embraces media


Nike’s training pop-up gives customers the tools to “Just Do It.” What happened Nike Plus members and those with the Nike Training Club app can now visit a training pop-up in Los Angeles until mid-August and workout with professional athletes. Celebrating 30 years of the “Just Do It” campaign,…

Zara, Netflix and the rise of the Amorphous Brand


Most consumer product companies, especially direct-to-consumer brands that start out by serving a specific niche audience, sink or swim based on how they position themselves around a target customer. These brands define “our girl” or “our guy” and constantly make a range of decisions through the…

The Grinds: Goop answers pseudoscience criticism, UPS looks to automation, #MeToo jeans reprise the accessible feminism debate, Disney launches attraction previews


Goop answers pseudoscience criticism by coming clean about its product benefits. What happened After growing a business by amassing a devoted following of customers who believed in product benefits not necessarily backed by science—and receiving flak from consumers and scientists alike—Goop is…

PrimeTime: Amazon launches Alexa for Hospitality, strives to win over Brazilian cosmetics companies, sells from Treasure Trucks; Microsoft develops cashierless technology; Roku plans to launch Amazon-inspired channel subscription service; CVS expands pharmaceutical delivery service


The latest news on everything Amazon   Amazon launched Alexa for Hospitality at a number of hotels in the Marriott family and has invited other hotel chains to integrate with its echo speakers as well. The service will place Echo speakers in each room, allowing visitors to ask questions…