Ripcord is a weekly newsletter from Loose Threads that highlights one timely and important insight about the new consumer economy. The newsletter arrives every Thursday morning and it also features updates on Loose Threads Membership and the Loose Threads Podcast.

Amazon’s pro-consumer tipping point


Amazon is taking on novel approaches to indoctrinating companies into its ecosystem, while promoting its own products and services above all else—behavior which is contributing to mounting criticism.

PrimeTime: Amazon expands freight airline to reduce shipping costs, faces mounting criticism against cashier-free retail, launches Amazon Moments, raises prices at Whole Foods, expands its hospital supplies offering; Amazon exclusive partnerships surpass Amazon private labels


The latest news on everything Amazon   Amazon spent $27 billion on shipping in 2018—a number it’s hoping to lower by expanding its freight airline. The company announced in December 2018 that it would increase its fleet to 50 planes and open up new regional hubs. In its 2018 annual…

The Grinds: Wayfair opens outlet store, Luxury brands purchase commercial real estate, Ulta Beauty directs traffic to its full-service salon, Direct-to-consumer brands take on Canada


Direct-to-consumer brands dip their toes in Canada as a testing ground before expanding abroad to Europe and Asia. WHAT HAPPENED: Digitally-native brands including Allbirds, SmileDirectClub and Thinx began their international expansion in Canada, where they can glean valuable insights before…

KKW Fragrance and the Boomerang Influencer Effect


Beyond the benefits of a celebrity brand founder’s distribution channel is the Boomerang Influencer Effect—the second-degree proliferation of the brand on social media.

The Grinds: Luxury cashes in on CBD and cannabis, Public Goods competes with Brandless, Lawless Beauty deepens ties with Sephora, MeUndies credits podcasts with a rise in underwear sales


Luxury pivots to CBD and cannabis, despite murky legal status and questionable longevity. WHAT HAPPENED: Simon Property Group, Neiman Marcus, Sephora and Barney’s all want a part in the CBD and cannabis craze taking over the wellness economy, despite skepticism from health professionals, legal…

PrimeTime: Amazon acquires Eero, will set up Amazon Lockers at Coachella, uses Brand and Manufacturer Accelerator Programs to attract new companies to its platform, launches Amazon Live; Ecommerce company Verishop aims to compete with Amazon


The latest news on everything Amazon   Amazon acquired Eero, a company that creates WiFi routers that consumers will be able to use to connect all Amazon smart home devices. Eero is far from the first company the retailer has purchased to fuel its smart devices—it bought chipmaker…

Shopify and the search for a POS that isn’t a P.O.S.


Shopify’s ecommerce software has seen widespread adoption. But as more digitally-native brands move offline, Shopify’s POS system isn’t considered a long-term solution.

The Grinds: Hotels and airlines advertise on Instagram Stories, Dig Inn ditches third-party delivery, Flamingo lands at Target, Equinox unbundles popular running class into standalone gym


Hotels and airlines advertise on Instagram Stories, speaking directly to travelers. WHAT HAPPENED: More hotels and airlines are using Instagram Stories to advertise, spurring travel bookings that start on the social media platform. Why it matters Instagram has long been home to bewitching…

PrimeTime: Nearly half of Amazon vendors spend $40,000+ a month on advertising, Amazon’s subscription business decelerates, Counterfeit products pose growing threat, Amazon spends big at Sundance


The latest news on everything Amazon   Feedvisor, an online retailer advising company, found in its latest Amazon report that nearly 50% of Amazon vendors spend $40,000+ a month on Amazon Advertising and 38% spend $60,000+ a month. According to Amazon’s 2018 annual filing, advertising (in…