Ripcord is a weekly newsletter from Loose Threads that highlights one timely and important insight about the new consumer economy. The newsletter arrives every Thursday morning and it also features updates on Loose Threads Membership and the Loose Threads Podcast.

Reviewing Rimowa’s Revitalization


The origins of Rimowa, the luxury luggage brand, trace back to 1889 when the company was called Görtz & Morszeck after its two founders. The name Rimowa came about at the turn of the century and has held ever since. The brand debuted its signature aluminum cases in 1950. Fast forward to the end of…

The Grinds: Loyalty programs get experiential, Stripe goes offline, Dirty Lemon opens checkout-free store, L Brands shutters Henri Bendel


Loyalty programs, once discount-centric, are evolving to reflect the experience economy. What happened The vast majority of brands and retailers offer membership in one shape or another, but the benefits have remained rather thin, often composed of discounts or point-system-based rewards. But now…

PrimeTime: Amazon debuts Storefronts, French retailer Monoprix offers Prime delivery, Merch by Amazon revs up fast fashion, Amazon plans to launch more Alexa devices


The latest news on everything Amazon   Amazon debuted Storefronts, a section of its site that will feature products from approximately 20,000 small- and medium-sized businesses, shoppable via 25 product verticals. The page displays videos in which individual companies voice their brand…

Kylie Cosmetics’ shift to Ulta and the online-only growth ceiling


There’s no mystery as to why Ulta wants to sell Kylie’s products. She created one of the fastest growing beauty brands with very wide appeal and exposure, and her products sit at an accessible price point, aligning with Ulta’s audience. The deal gives Ulta an edge against other beauty competitors…

PrimeTime: Amazon launched Amazon Advertising, plans to open Amazon Go in New York; J.Crew will sell J.Crew Mercantile on Amazon, Amazon’s smaller vendors are beginning to divert products to other ecommerce platforms


The latest news on everything Amazon   Amazon launched Amazon Advertising, replacing Amazon Marketing Services, though the products and services offered remain the same. The rebrand emerges at a time when Amazon’s advertising business is growing and ads are becoming more prevalent to the…

The Grinds: Starbucks attempts to win over Italy, Ritual fails to live up to transparency claims, Mattel launches film division, Instagram may launch a separate shopping app


Starbucks attempts to win over Italy, opening a roastery in Milan. What happened Thirty-five years ago—long before becoming Starbucks’ CEO—Howard Schultz, then a marketing director for the brand, visited Milan and returned transfixed by the idea of bringing the Italian espresso bar back to the…

“The product speaks for itself”


The idea of a product speaking for itself—and The Row following this creed—falls apart upon closer inspection. The purest form of letting “clothes speak for themselves” would be to just put the clothes on a rack on the street in Soho and let them sit there to see if people buy them. This clearly…

PrimeTime: Amazon wants to build airborne fulfillment centers; Shoppers want to price compare, will choose Whole Foods over nearby grocery competitors; Whole Foods sets off partnerships between traditional retailers and digital startups; Ecommerce competition deflates prices but keeps them constant; Amazon’s ad business attracts brands that don’t sell directly on its platform; Beauty brands excel on Prime Day


The latest news on everything Amazon   Amazon was granted a patent for delivery drones in July 2018 and is now looking to secure another for a blimp-like fulfillment center. As ecommerce grows, the demand for warehouse space is as well, leading more companies to seek multi-story…

The Grinds: FAO Schwarz makes a comeback, Hims takes on Hers, Zalando builds a brand with a music festival, Tiffany & Co. banks on flagship


FAO Schwarz will make its comeback in Rockefeller Center as toy retailers scrape up Toys R Us’ debris. What happened FAO Schwarz closed its Manhattan flagship back in 2015. This November, it’s returning with a 20,000 square foot location in Rockefeller Center, as well as a smaller storefront in…