Singin’ in the Rain — with Jackie De Jesu of SHHHOWERCAP

#80. SHHHOWERCAP is not your grandma’s shower cap. We talk with founder Jackie De Jesu about reinventing an antiquated product for use both in and out of the shower—a cross between fashion-forward headwear and waterproof functionality. The Loose…


Does Amazon understand customer experience more than most brands?

More than 50% of product searches now begin on Amazon. This week we wrote about how the company has won over consumers' wallets by prioritizing convenience and functionality over design—and what other brands should do about it.


Do DNVBs exist anymore? Revisiting the buzzword

Andy Dunn coined the term DNVB—digitally-native vertical brand—in 2016. The clearest possible reading of the addition of the word “vertical” is that it means “control,” akin to the idea of vertical integration, in which a company controls various…


Money has flowed into digitally-native brands. When will it flow out?

As heavily-funded brands, Honest Company and Harry’s were once thought to be the new guard of digitally-native retail, along with many other companies that have attracted hundreds of millions of dollars of venture capital. But what has become of…


Beyond marketing: How Bonobos, Lush, Sephora and Nike are attempting to ingrain inclusive values into their business models

Though the number of brands has mushroomed since the digital boom, the vast majority of new brands are founded in coastal urban areas like New York, San Francisco and Los Angeles. The specificity of their geography and the values and ideas that…


Disney World: How Disney used entertainment and hospitality to build an ecosystem, both online and offline

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


The Grinds: Instagram launches in-app payments, Sephora opens its second Studio, Online returns are hurting landlords, Birchbox sells a majority stake to one of its investors

Instagram launches in-app payments for select brands, which could substantially increase its share of commerce. What happened For the in-app payments, an extension of Facebook Payments, Instagram allows users to create a profile that includes their…


Dear Fenty Beauty: One Thing I Would Do

Fenty sprung onto the scene seemingly out of nowhere—a brand built on inclusivity, with an unprecedentedly wide assortment of SKUs for people of all different skin colors. Filling this long-time void in the market, Rihanna and your team created one…


All-Inclusive — with Fran Dunaway of TomboyX

#70. TomboyX makes underwear and other essential products for everyone, regardless of gender, size, geography or economic status. We talk with Fran Dunaway, who founded the company with her partner Naomi after struggling to find a brand that spoke…


PrimeTime: Amazon will sell an Echo Dot for kids, raise its annual Prime membership fee, stream Thursday Night Football, double its credit line, sell Chico’s apparel; Amazon is attempting to win over HQ2 finalists and growing its retail business with profits from AWS and advertising; Private equity firms want to consolidate top Amazon sellers

The latest news on everything Amazon   Amazon will begin selling the Echo Dot Kids Edition in May 2018—a smaller device with a protective case, two-year warranty, and a year of the FreeTime Unlimited Family Plan, including child-oriented…


The Grinds: Walmart plans to redesign site, Click-to-buy morphs into click-to-buy-and-make, b8ta expands “retail as a service,” Domino’s delivers to customers en route

Walmart is making its website more sleek, but where does that leave Jet? What happened Walmart, which continues to devote more resources to its ecommerce operation, plans to debut a resigned website that spotlights its higher-end brands and…


PrimeTime: Whole Foods may offer discount to Prime members; Amazon Video falls behind Netflix, YouTube and Hulu; Amazon launches Home Assistants; Trump may seek to regulate Amazon; Amazon Spark is failing, Amazon is collecting state sales tax, but leaving out cities

The latest news on everything Amazon   Whole Foods may offer Prime members a 10% discount, based on signs advertising the offer were seen in the grocery chain’s flagship Austin store. Since the Amazon acquisition, benefits to Whole Foods…


The Grinds: Ulta Beauty will begin selling Chanel Beauté, Nordstrom family ends buyout effort, ThredUp wants to create a consignment ecosystem, Google launches new advertising program online with its AI assistant

Ulta Beauty will begin selling Chanel Beauté—a coveted and surprising addition to the beauty retailer that mixes high and low. To-the-point analysis about one of the four important stories from the week.   What happened Ulta Beauty,…


PrimeTime: Amazon.com lockers at Whole Foods lead to more short-term grocery visits; Amazon may have its sights set on Toys R Us real estate; Executives leave Whole Foods; Whole Foods lays off regional marketing staff; Majority of Amazon shoppers don’t notice ads

The latest news on everything Amazon   Amazon.com lockers, which are installed at over 75 Whole Foods locations, allow Amazon customers to pick up their packages in a secure location. This leading to more short-term visits and impulse…