Introducing Loose Threads Office Hours

Today, we’re excited to launch Loose Threads Office Hours, which gives emerging entrepreneurs access to the Loose Threads team for free, but quick and impactful advice.


Dear The RealReal: One Thing I Would Do

With The RealReal’s network of more than 8 million members, shoppers increasingly go to you to purchase high-end consignment items. Driving your mission to extend the lifeline of luxury clothes and accessories, you connect customers with…


Press is like crack and how fashion brands can stay off it

The fashion world looks at press as the holy grail. The common wisdom is that press is the best way to build a company and brand. The thinking is often along the lines of: If only we get press on this will the brand take off and we'll make a…


The fallacy of an online-only brand leading to immediate prosperity

When you start a new venture in a new industry, it’s easy to question why certain things exist. This is healthy, possibly mandatory, if you want to make an impact and stay ahead of the curve. But it’s highly problematic to take action without…


“I’m building a lifestyle brand”

I always laugh when people say they are starting a "lifestyle brand" from day one. You don't get to choose if you're a lifestyle brand; you have to earn it. Ralph Lauren didn't say he was a lifestyle brand when he first started selling ties. He had…


Gestures matter: thoughts on customer service

A brand is a set of values. Some of these values will influence how you treat your customers. These customers can be individuals you sell directly to or wholesale partners or distributors who you work with seasonally. Early on, you’ll have to figure…


It’s not all about money

Early on in a business, it's easy to think of success in a black and white manner. Is the business making money or not? Does this decision make me money? This is an easy lens to filter all of your decision through, but using it as a…


Read a lot

Next to actually doing things, reading is the best way to learn about anything new. I probably spend a few hours every day reading about what's going on in the fashion, tech, and business world. It's awesome knowledge to have and people will notice.…


Control or Be Controlled

Success in the fashion world is a factor of control. The more control you have the more successful you will be. Every time you outsource something you're losing control, especially early on. If you're in one city but producing in another, you're…


Watch Your Cash Go (Sorry, I Mean Cash Flow)

I’ve never spent money faster in my life. It wasn’t recklessly, it just kind of happened. One second you had thousands of dollars in your bank account, then you had hundreds. Welcome to the game. Manufacturing, and specifically fashion, has one of…


Wait, you think you have leverage? Haha.

You will learn very fast that you don’t have much leverage with suppliers and manufactures early on. You’re probably too small for them to care or waver outside of their normal operating procedures. The best advice I have is to build relationships…