Game-Day Retail: Inside the sports brands and venues that are providing the products and services fans already want

Today, a number of brands and retailers are entering the sports industry, disrupting long-term economic models to make it easier for fans to rep their team spirit. Rep the Squad, for example, is using a rental subscription model to provide fans…


Friction and the future of shopping: brand-specific apps

There are no shortage of ideas about the future of shopping and retail. The industry is spending an immense amount of energy deciding which technologies will power what comes next, from beacons to apps to self checkout to virtual reality. The media…