Selective listening: Musicians are shifting toward distribution scarcity in a streaming-driven world, which is backfiring as pirating proliferates.

Scarcity is a powerful psychological force. It compels consumers to change their behavior while simultaneously raising the value of products and services. However, putting locational, temporal or inventory limitations in place may seem contrarian at…


The Exclusive Product and Collab Report

In today’s competitive retail landscape, selling the same products as everyone else—and especially Amazon—puts brands and retailers on the path to self-commoditization: the race to the bottom on price that is bankrupting some companies and seriously…