Basics brands are commodities. Why do people keep building them?

The hidden secret of most businesses is that the more boring the business, the better the business—the flashier, the worse. This heuristic is especially true in the consumer goods landscape, where brands run the hazard of seeking attention over…


Dear Thor Equities: One Thing I Would Do

Retail, as you know, is going through a tumultuous time. While many older brands that fell asleep at the wheel are struggling and realigning their retail footprint, there is a new crop of digitally-native brands that are only just dipping their toes…


Offense vs defense: Amazon and Walmart’s diverging acquisition strategies

Walmart's acquisition spree in the consumer space has earned the company a lot of press recently. The speed of these acquisitions is a bet that buying companies, brands and talent is the only way for Walmart to catch up to Amazon, its biggest…


From online to offline: cost structures and sunken costs

The future potential of a business is closely linked to where it stands in the present. If the future is headed north but the current business is positioned south, it's going to take a lot of work to reorient itself. In the commerce world, the most…