Dear Goop: One Thing I Would Do

Goop sits among a special class of brands that have used the celebrity and values of their founders—authenticity, honesty, humility and a dose of luxury—to cultivate a passionate audience. What smartly started as a media play is evolving into a…


The difference between Brand and The Brand, and why neither are defensible

“The brand is defensible” is a phrase increasingly muttered across the consumer landscape. The challenge with a statement like this is that “brand” usually lacks a definition, further perpetuating an important misunderstanding: people are mixing up…


The uncertain road from a single product to lasting brand

A single-product company that desires to become a brand needs to diversify its products over time to maintain interest and evolve with the market. But few single-product based companies have been able to build lasting brands with a wide assortment…


Facebook is the ultimate middleman. Will brands cut it out?

“Cutting out the middleman” is a phrase thrown around endlessly across the consumer industry, often without much thought. Particularly catalyzed by the direct-to-consumer and digitally-native brand boom, the concept transformed from a boring…


Feet First — with Alexa Buckley of Margaux

Alexa Buckley won’t be joining the ranks of Mark Zuckerberg or Matt Damon. After all, she neglected the path of these Harvard dropouts and actually graduated from the school. However, Buckley turned down a corporate position just a few days…


Back to Basics — with Brian Berger of Mack Weldon

In the confusing world of men’s underwear and socks, Brian Berger would like to be your guide. “It all came to a head when my wife threw out all of my tattered underwear and socks, and I had to go to a department store,” Berger said on the 35th…


Leather, Data and Grit — with Evan Fript of Paul Evans

For Evan Fript, creating Paul Evans was a carefully planned escape from the world of finance. Always doing capital markets-focused work and equity capital markets… I hated working in banking and finance,” Fript said on the 31st episode of the…


An Umbrella Obsession — with Dave Kahng of Davek

“One simple motion, eight arms extend themselves synchronously, it’s a surprisingly complex mechanism.” David Kahng talks about umbrellas the way a scientist might talk about the advanced robotics of the Hubble space telescope. But this…


Challenging Unrealistic Standards of Beauty — with Carrie Hammer

When you listen to Carrie Hammer talk about everything that came before Role Models Not Runway Models, it’s easy to see why she known for so much more than just designing clothes. On the 27th episode of the Loose Threads Podcast, Hammer talked…


Performance & Perspective — with Yehua Yang of Pivotte

The women behind Pivotte started their clothing company with a simple realization: Performance apparel that flies in the workplace doesn’t need to be exclusively for men. Pivotte is here to do more than just bring gender equality to fashion. But…