Fast or Frivolous 2018: How has the brand’s funding led it down alternate paths?

Fast or Frivolous? How consumer brands are evolving, accelerating and evaporating, our flagship report from 2017, charted the rapid changes—but also continuity—that the internet brought to the consumer economy. Pre-internet, the playbook…


Money has flowed into digitally-native brands. When will it flow out?

As heavily-funded brands, Honest Company and Harry’s were once thought to be the new guard of digitally-native retail, along with many other companies that have attracted hundreds of millions of dollars of venture capital. But what has become of…


Introducing Loose Threads Advisors for Fundraising, your Capital Coach.

Today we’re excited to announce Loose Threads Advisors for Fundraising, which provides emerging companies in the consumer economy strategic guidance for their fundraising process.


The Scale Series — Part I: How and why brands overscale

A person starts a business to grow it. The general goal is to earn some revenue, and then some more revenue, and then lots and lots of revenue, while being profitable along the way. The process of getting there is often called scaling the business,…