What’s the goal of CDG, Comme des Garçons first D2C brand?

Last week Comme des Garçons launched CDGCDGCDG.com, the ecommerce site for its first direct-to-consumer-only label CDG. (When the brand was first announced, it was called CDGCDGCDG, now shortened to CDG.) Comme built itself as an 17-label brand…


Dear Comme des Garçons: One Thing I Would Do

Comme des Garçons has pioneered a new model of creation and ownership over the almost 50 years of its existence, fostering a thriving horizontal ecosystem of brands and retail stores. No other company has the breadth and the depth that Comme does,…


The Grinds: Comme des Garçons names direct-to-consumer brand, Walmart and eBay personalize shopping, Saks and Barneys strive to stay relevant, Target adds new digital beauty services

Comme des Garçons launches CDG, taking on a new challenge: direct-to-consumer ecommerce. What happened In the lead up to the launch of CDG in July, Comme des Garçons is launching CDG Breaking News this May as a capsule collection teaser. The CDG…