Fast or Frivolous 2018: What has driven the brand to expand into a holding company or multi-brand platform?

Fast or Frivolous? How consumer brands are evolving, accelerating and evaporating, our flagship report from 2017, charted the rapid changes—but also continuity—that the internet brought to the consumer economy. Pre-internet, the playbook…


Fast or Frivolous 2018: How has the brand evolved its channel strategy between wholesale, owned retail and most recently ecommerce to drive global, sustainable growth?

Fast or Frivolous? How consumer brands are evolving, accelerating and evaporating, our flagship report from 2017, charted the rapid changes—but also continuity—that the internet brought to the consumer economy. Pre-internet, the playbook…


What’s the goal of CDG, Comme des Garçons first D2C brand?

Last week Comme des Garçons launched CDGCDGCDG.com, the ecommerce site for its first direct-to-consumer-only label CDG. (When the brand was first announced, it was called CDGCDGCDG, now shortened to CDG.) Comme built itself as an 17-label brand…


Dear Comme des Garçons: One Thing I Would Do

Comme des Garçons has pioneered a new model of creation and ownership over the almost 50 years of its existence, fostering a thriving horizontal ecosystem of brands and retail stores. No other company has the breadth and the depth that Comme does,…


The Grinds: Comme des Garçons names direct-to-consumer brand, Walmart and eBay personalize shopping, Saks and Barneys strive to stay relevant, Target adds new digital beauty services

Comme des Garçons launches CDG, taking on a new challenge: direct-to-consumer ecommerce. What happened In the lead up to the launch of CDG in July, Comme des Garçons is launching CDG Breaking News this May as a capsule collection teaser. The CDG…