Dear Ulta Beauty: One Thing I Would Do

Ulta continues to expand its brand selection, often testing new brands online or at a small number of brick-and-mortar locations first, before scaling the offering. This worked wonders for MAC Cosmetics—Ulta’s most successful ecommerce launch…


Playbook: How to capitalize on the intersection of commerce and culture in an on-demand world

Despite the prowess of the experience economy, even the brands, retailers and real estate professionals involved in the music, entertainment and sports industries are up against vast changes affecting their foot traffic and sales. Paradoxically,…


Dear Reformation: One Thing I Would Do

It’s been exciting to watch Reformation’s rise, which has proved that high-quality, tasteful clothing can be made and marketed with sustainability at the forefront. Few companies can claim this, let alone at Reformation’s scale. But what comes next?…


The Grinds: Best Buy, other retailers crack down on returns, Duty-free airport retail thrives, ASOS stands out with its product descriptions, West Elm sells experiences with local artists

Best Buy and other retailers are cracking down on the number and frequency of returns, but are risking their customer relationships. To-the-point analysis about one of the four important stories from the week.   What happened Best…