Will the internet push consumer product margins to zero?

The internet opened the ecommerce floodgates, offering consumers exponentially more options. But with increased competition, retailers are attempting to gain market share in the short term by reducing prices—as their margins race toward zero.


Direct-to-consumer ageism and the power of execution

Heritage brands have always held the same promise: We’ve done this for a long time and therefore you should trust our brand and the products we release under it. As the brands continued to push this rhetoric, consumers substantiated it. Many iconic…


The hypocrisy of philanthropy: Warren Buffett and Jeff Bezos’ great fortunes and delayed charity

In today’s hyper-globalized and -politicized world, more consumer product companies are seeking to align with initiatives that ameliorate society and the world, either at inception or later in their life cycle. Whether environmental sustainability,…


Reviewing Rimowa’s Revitalization

The origins of Rimowa, the luxury luggage brand, trace back to 1889 when the company was called Görtz & Morszeck after its two founders. The name Rimowa came about at the turn of the century and has held ever since. The brand debuted its signature…


Going Viral: A cautionary tale for consumer brands

From cronuts to fidget spinners, the rise and fall of viral products are clouded in mystique. Largely outside of a company’s control, viral products gain momentum thanks to myriad external factors, as they spread throughout social networks and…


Less is more: How companies are controlling supply while maximizing demand in a digital and physical world

Scarcity is a powerful psychological force. It compels consumers to change their behavior while simultaneously raising the value of products and services. However, putting locational, temporal or inventory limitations in place may seem contrarian at…


Organic Growth — with Holly McWhorter of PLANT Apothecary

#78. PLANT Apothecary is a fully organic skincare brand that has a big focus on environmental friendliness and bold design. We talk with co-founder Holly McWhorter about her research-minded process and how she’s scaling a company that nurtures her…


PrimeTime: Amazon launches Alexa for Hospitality, strives to win over Brazilian cosmetics companies, sells from Treasure Trucks; Microsoft develops cashierless technology; Roku plans to launch Amazon-inspired channel subscription service; CVS expands pharmaceutical delivery service

The latest news on everything Amazon   Amazon launched Alexa for Hospitality at a number of hotels in the Marriott family and has invited other hotel chains to integrate with its echo speakers as well. The service will place Echo speakers…


The Niche Paradox: The difference between underserved and niche markets

While many of the newest crop of digitally-native, direct-to-consumer brands attempt to democratize luxury in one way or another, they still overwhelmingly attend to young professionals in urban centers like New York, Los Angeles and San Francisco.…


The Grinds: Toy retailers seek gains from Toys R Us’ bankruptcy, Fraud-detecting services vet online shoppers, The Wing ushers in a new era of retail real estate, Beauty buffs and sneakerheads form social channels

Big toy retailers like Hasbro and Mattel and independent toy stores hope to gain market share from Toys R Us’ bankruptcy, but Amazon and its competitors may beat them to it. What happened In the wake of Toys R Us’ bankruptcy, toy manufacturers…


Dear Entireworld: One Thing I Would Do

Building a traditional basics brand today is a somewhat futile quest, riddled with endless products and price deflation. The way to make it work, then, is to build a basics brand by not building a basics brand. The current manifestation of…