Drips and Drops — with Zak Normandin of Dirty Lemon

#96. Dirty Lemon quenches thirst with direct-to-consumer beverages. We talk with co-founder Zak Normandin about how the company uprooted the antiquated beverage industry to rapidly develop products and communicate with customers via text message.…


Macy’s should look at staffing as a profit center, not a cost center

As Macy’s looks to course correct after growing to over 175 million square feet of retail space and experiencing several years of falling sales, it’s reassessing its lower-performing stores and trying to reinvigorate it’s higher-performing ones.…


The Grinds: Dollar Shave Club debuts fragrance, Dollar stores look to urban markets for expansion, Influencers become investors, Glossier opens flagship

Dollar Shave Club debuts fragrance in an attempt to differentiate from other digital-first men’s health brands. What happened Dollar Shave Club, the direct-to-consumer subscription razor brand founded in 2011, is expanding to a new category:…


The Grinds: Harry’s debuts women’s razor brand, Shopify embraces customer service—for vendors, Walmart acquires Bare Necessities, Sephora extends the Museum of Ice Cream’s lifeline

Harry’s debuts women’s razor brand, Flamingo, in the quest to diversify its holding company and cater to female customers. What happened Harry’s, the direct-to-consumer subscription disposable razor brand that launched in 2011, debuted a women’s…


Ringleader — with Bouchra Ezzahraoui of AUrate

#84. AUrate is creating a new gold standard for accessible and direct-to-consumer fine jewelry. We talk with co-founder Bouchra Ezzahraoui about building an international supply chain that aims to change the way and frequency that women buy…


Does Amazon understand customer experience more than most brands?

More than 50% of product searches now begin on Amazon. This week we wrote about how the company has won over consumers' wallets by prioritizing convenience and functionality over design—and what other brands should do about it.


Do DNVBs exist anymore? Revisiting the buzzword

Andy Dunn coined the term DNVB—digitally-native vertical brand—in 2016. The clearest possible reading of the addition of the word “vertical” is that it means “control,” akin to the idea of vertical integration, in which a company controls various…


Game-Day Retail: Inside the sports brands and venues that are providing the products and services fans already want

Today, a number of brands and retailers are entering the sports industry, disrupting long-term economic models to make it easier for fans to rep their team spirit. Rep the Squad, for example, is using a rental subscription model to provide fans…


The Grinds: Nordstrom opens first standalone men’s store, LVMH launches luxury startup accelerator, Warby Parker must meet investors’ expectations, USV invests in livestream marketplace ShopShops

Nordstrom opens its first standalone men’s store, relying on data to cultivate its foray into New York City. What happened Nordstrom’s first standalone men’s store—and first store in New York—will open this Thursday in Manhattan. The store enters…


2017 Year in Review: 8 Fundamental Shifts Reshaping the Consumer Economy

2017 was yet another transformative year for the consumer economy. There were a range of new developments and trends from the last few years that continued accelerating. What follows is a recap of 2017, along with some predictions and…


The internet was supposed to eliminate sales associates. Then it revitalized them.

As online sales rapidly increase, Amazon takes a bigger piece of the ecommerce pie, voice commerce and virtual reality appear imminent and subscription models are revitalized, why do sales associates need to be part of the shopping journey at all?…