Zara, Netflix and the rise of the Amorphous Brand

Most consumer product companies, especially direct-to-consumer brands that start out by serving a specific niche audience, sink or swim based on how they position themselves around a target customer. These brands define “our girl” or “our guy” and…


The Grinds: Reformation inks wholesale deal with Nordstrom, H&M opens off-price store Afound, J.Crew plans a fall relaunch, Rent the Runway introduces maternity

Reformation expands its brick-and-mortar footprint with a new wholesale deal at Nordstrom. What happened Reformation, which sells eco-conscious clothing online and at its 11 stores, will sell at Nordstrom, both on the department store’s site and at…


Kidproof — with Rachel Blumenthal of Rockets of Awesome

#69. Rockets of Awesome creates modern children’s clothes, conveniently delivered to busy parents. We talk with Founder and CEO Rachel Blumenthal, who started the company after running a previous business that made mothers’ lives easier, and has…


The Grinds: Nordstrom opens first standalone men’s store, LVMH launches luxury startup accelerator, Warby Parker must meet investors’ expectations, USV invests in livestream marketplace ShopShops

Nordstrom opens its first standalone men’s store, relying on data to cultivate its foray into New York City. What happened Nordstrom’s first standalone men’s store—and first store in New York—will open this Thursday in Manhattan. The store enters…


Courier: Emily Weiss: Glossier’s architect of content, community and commerce

Press commentary on Glossier's explosive growth in the beauty and cosmetics space. Read the full article. 


Data and Details — with Seph Skerritt of Proper Cloth

On the 14th episode of the Loose Threads Podcast, a show about the intersection of fashion, technology and commerce, I talk with Seph Skerritt, the founder of Proper Cloth, a company using tons of data and technology to make customized men's apparel…


Friction and the future of shopping: brand-specific apps

There are no shortage of ideas about the future of shopping and retail. The industry is spending an immense amount of energy deciding which technologies will power what comes next, from beacons to apps to self checkout to virtual reality. The media…


Selling wholesale for the right reasons: gross margin vs net cash

A recent article in Business of Fashion called Can Young Luxury Brands Bypass Wholesale? looked into the relevance of wholesale given the rise of direct to consumer labels. The piece had some interesting insights, drawing on points from Warby…


A data-driven blueprint for building a fashion brand

The fashion world has always had a love affair for people who stick to their gut. "I just knew this would be a big seller." "I woke up one day and it popped into my head, and then we had the new It Bag." The problem is for every time someone says…