Basics brands are commodities. Why do people keep building them?

The hidden secret of most businesses is that the more boring the business, the better the business—the flashier, the worse. This heuristic is especially true in the consumer goods landscape, where brands run the hazard of seeking attention over…


Hyper-Value — with Ryan Babenzien of GREATS

On the 56th episode of the Loose Threads Podcast, a show about the rapidly changing consumer economy, we talk with Ryan Babenzien, the founder of GREATS, the first-digitally-native footwear brand that is hyper-focused on bringing extreme value to…


The uncertain road from a single product to lasting brand

A single-product company that desires to become a brand needs to diversify its products over time to maintain interest and evolve with the market. But few single-product based companies have been able to build lasting brands with a wide assortment…


From Down Under — with Jonathan Shokrian of MeUndies

On the 48th episode of the Loose Threads Podcast, a show about the intersection of consumer, retail and commerce, I talk with Jonathan Shokrian, the founder of MeUndies, one of the early direct to consumer subscription brands that is injecting some…


The (Invisible) Long Tail of Packaging — with Stephan Ango of Lumi

On the 13th episode of the Loose Threads Podcast, a show about the intersection of fashion, technology and commerce, I talk with Stephen Ango, a co-founder of Lumi. Stephan’s company is simplifying the process of designing and producing all sorts of…