Does Amazon understand customer experience more than most brands?

More than 50% of product searches now begin on Amazon. This week we wrote about how the company has won over consumers' wallets by prioritizing convenience and functionality over design—and what other brands should do about it.


How to control supply while maximizing demand in a digital and physical world

Scarcity is a powerful psychological force. It compels consumers to change their behavior while simultaneously raising the value of products and services. However, putting locational, temporal or inventory limitations in place may seem contrarian at…


Here and now: Netflix and Amazon pioneered instantly released and long-lasting content, but are now exploring the opposite direction

Scarcity is a powerful psychological force. It compels consumers to change their behavior while simultaneously raising the value of products and services. However, putting locational, temporal or inventory limitations in place may seem contrarian at…


Do DNVBs exist anymore? Revisiting the buzzword

Andy Dunn coined the term DNVB—digitally-native vertical brand—in 2016. The clearest possible reading of the addition of the word “vertical” is that it means “control,” akin to the idea of vertical integration, in which a company controls various…


Fenty Beauty versus Mattel: The difference between launching with inclusivity and adding it later

Though the number of brands has mushroomed since the digital boom, the vast majority of new brands are founded in coastal urban areas like New York, San Francisco and Los Angeles. The specificity of their geography and the values and ideas that…


How brands can achieve and maintain cultural resonance

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


Culture drivers: A framework for brands that create culture

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


All-Inclusive — with Fran Dunaway of TomboyX

#70. TomboyX makes underwear and other essential products for everyone, regardless of gender, size, geography or economic status. We talk with Fran Dunaway, who founded the company with her partner Naomi after struggling to find a brand that spoke…


Vetements and the exaggerated death of wholesale

There's a great piece in the Wall Street Journal called The Cult of Vetements, a detailed look at the Paris-based fashion brand that has, since 2014, been the talk of the industry. The piece goes into detail about the brand's pricing, production and…