Fast or Frivolous 2018: How has the brand’s funding led it down alternate paths?

Fast or Frivolous? How consumer brands are evolving, accelerating and evaporating, our flagship report from 2017, charted the rapid changes—but also continuity—that the internet brought to the consumer economy. Pre-internet, the playbook…


The Grinds: Dollar Shave Club debuts fragrance, Dollar stores look to urban markets for expansion, Influencers become investors, Glossier opens flagship

Dollar Shave Club debuts fragrance in an attempt to differentiate from other digital-first men’s health brands. What happened Dollar Shave Club, the direct-to-consumer subscription razor brand founded in 2011, is expanding to a new category:…


The Grinds: Harry’s debuts women’s razor brand, Shopify embraces customer service—for vendors, Walmart acquires Bare Necessities, Sephora extends the Museum of Ice Cream’s lifeline

Harry’s debuts women’s razor brand, Flamingo, in the quest to diversify its holding company and cater to female customers. What happened Harry’s, the direct-to-consumer subscription disposable razor brand that launched in 2011, debuted a women’s…


The Grinds: FAO Schwarz makes a comeback, Hims takes on Hers, Zalando builds a brand with a music festival, Tiffany & Co. banks on flagship

FAO Schwarz will make its comeback in Rockefeller Center as toy retailers scrape up Toys R Us’ debris. What happened FAO Schwarz closed its Manhattan flagship back in 2015. This November, it’s returning with a 20,000 square foot location in…


Is virality always in opposition to longevity?

From cronuts to fidget spinners, the rise and fall of viral products are clouded in mystique. Largely outside of a company’s control, viral products gain momentum thanks to myriad external factors, as they spread throughout social networks and…


“Cutting out the middleman”

If I had to pick one phrase that best sums up the current state of ecommerce startups, “cutting out the middleman” would be it. Almost no other phrase has been uttered so much while simultaneously being the founding pillar of so many soon-to-be…