What’s the goal of CDG, Comme des Garçons first D2C brand?
Last week Comme des Garçons launched CDGCDGCDG.com, the ecommerce site for its first direct-to-consumer-only label CDG. (When the brand was first announced, it was called CDGCDGCDG, now shortened to CDG.) Comme built itself as an 17-label brand…
The Grinds: Starbucks attempts to win over Italy, Ritual fails to live up to transparency claims, Mattel launches film division, Instagram may launch a separate shopping app
Starbucks attempts to win over Italy, opening a roastery in Milan. What happened Thirty-five years ago—long before becoming Starbucks’ CEO—Howard Schultz, then a marketing director for the brand, visited Milan and returned transfixed by the idea of…
InvestorPlace: Forget $1 Trillion, AMZN Will Hit $2 Trillion by This Date
Press commentary on the nature of Amazon's business.
Dear Comme des Garçons: One Thing I Would Do
Comme des Garçons has pioneered a new model of creation and ownership over the almost 50 years of its existence, fostering a thriving horizontal ecosystem of brands and retail stores. No other company has the breadth and the depth that Comme does,…
Disney World: How Disney used entertainment and hospitality to build an ecosystem, both online and offline
“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…
Kick, Push: Skateboarding’s missionaries and brands led with the sport’s core values, using products to develop a community and culture
“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…
Culture drivers: A framework for brands that create culture
“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…
The Grinds: Walmart plans to redesign site, Click-to-buy morphs into click-to-buy-and-make, b8ta expands “retail as a service,” Domino’s delivers to customers en route
Walmart is making its website more sleek, but where does that leave Jet? What happened Walmart, which continues to devote more resources to its ecommerce operation, plans to debut a resigned website that spotlights its higher-end brands and…
Playbook: How to embed your company in the experience economy
As consumers increasingly spend on experiences, often at the expense of physical products, brands, retailers and real estate professionals must shift their priorities to stake out new relevance in this economy, whether they supplement an experience,…
Dear Walmart & Jet: One Thing I Would Do
As the battle with Amazon continues to heat up, Walmart has the best chance to play offense in categories where Amazon either isn’t focused or isn’t succeeding. While both companies are competing heavily in the private label world, Amazon continues…
The Grinds: Ulta Beauty will begin selling Chanel Beauté, Nordstrom family ends buyout effort, ThredUp wants to create a consignment ecosystem, Google launches new advertising program online with its AI assistant
Ulta Beauty will begin selling Chanel Beauté—a coveted and surprising addition to the beauty retailer that mixes high and low. To-the-point analysis about one of the four important stories from the week. What happened Ulta Beauty,…
Why is Walmart intentionally launching brands outside its ecosystem?
Last week Walmart announced that it’s launching two new standalone brands: Allswell for mattresses and other bedding products, and Co Squared for beauty and personal care. These are the first two standalone brands Walmart has launched since its…
What is Amazon? Definitely not a conglomerate.
Standard Oil and General Electric—two of the most successful companies ever—are the go-to comparison for massive, interlinked companies. But those who call Amazon the Standard Oil or GE of the 21st century use a comparison that falls short and…