Liveable Brands: Inside the companies that are entering the hospitality industry

Though many brands boast to be “lifestyle brands,” few are accomplishing the feat as successfully as the those taking on the hospitality industry. With their strong brand identities, West Elm, a furniture and home goods brand, and Equinox, a luxury…


Captive Retail: Inside the cruises and theme parks that are evolving retail to drive sales

As both destinations and experiences, Disney’s theme parks and cruise companies such as Starboard Cruise Services are focusing on experience-oriented retail. These companies often utilize radio-frequency identification (RFID) wristbands, which house…


Baggage Claim: Inside the airports and private aviation companies making air travel a shoppable and personalized event

Airports boast some of the most high density foot traffic each day—in 2017, an average of 213,668 flyers passed through London Heathrow each day, totalling 78 million over the course of the year. As mall foot traffic decreases, brands and retailers…


In Transit(ion): Inside the consumer brands that are capitalizing on the travel industry

As the experience economy grows—the travel and tourism industry now comprises one-tenth of global GDP—brands that sell travel-specific products are re-orienting themselves to be more than just consumer goods vendors. Whether a brand is building a…