Smile, You’re on Camera — with Rachel Silver of Love Stories TV

#88. Love Stories TV broadcasts wedding videos and the filmmakers, venues and vendors that make them possible. We talk with founder Rachel Silver about how the company identified a missed opportunity in wedding videos, rather than photography, and…


Are digital products more likely to go viral?

From cronuts to fidget spinners, the rise and fall of viral products are clouded in mystique. Largely outside of a company’s control, viral products gain momentum thanks to myriad external factors, as they spread throughout social networks and…


Small Footprint, Big Steps — with Barry Beck of Bluemercury

#83. Bluemercury took cosmetics out of department stores, pioneering small-format beauty retail. We talk with co-founder Barry Beck about starting the company with his wife Marla and navigating through various retail cycles to grow their business to…


Everyone is spending more on marketing than they admit

Some startups such as Casper, Harry’s and Hims have or are spending money on advertising like established holding companies such as Unilever, P&G, Nestle do. They plow a massive percent of operating expenses into marketing and sell equity to do so.…


Does Amazon understand customer experience more than most brands?

More than 50% of product searches now begin on Amazon. This week we wrote about how the company has won over consumers' wallets by prioritizing convenience and functionality over design—and what other brands should do about it.


Do DNVBs exist anymore? Revisiting the buzzword

Andy Dunn coined the term DNVB—digitally-native vertical brand—in 2016. The clearest possible reading of the addition of the word “vertical” is that it means “control,” akin to the idea of vertical integration, in which a company controls various…


Pillow Talk — with Ashley Merrill of Lunya

#76. Lunya makes luxury sleepwear that puts equal emphasis on function and aesthetics. We talk with founder Ashley Merrill about how her business is breathing new life into a frequently forgotten, but everyday apparel category. The Loose Threads…


Money has flowed into digitally-native brands. When will it flow out?

As heavily-funded brands, Honest Company and Harry’s were once thought to be the new guard of digitally-native retail, along with many other companies that have attracted hundreds of millions of dollars of venture capital. But what has become of…


Joy Bomb — with Natalie Mackey of Winky Lux

#73. Winky Lux is a quickly growing beauty brand built around accessible and fun products. We talk with co-founder Natalie Mackey, who started the company after realizing the mass market opportunity around drugstore-priced cosmetics that embody…


The Grinds: Instagram launches in-app payments, Sephora opens its second Studio, Online returns are hurting landlords, Birchbox sells a majority stake to one of its investors

Instagram launches in-app payments for select brands, which could substantially increase its share of commerce. What happened For the in-app payments, an extension of Facebook Payments, Instagram allows users to create a profile that includes their…


All-Inclusive — with Fran Dunaway of TomboyX

#70. TomboyX makes underwear and other essential products for everyone, regardless of gender, size, geography or economic status. We talk with Fran Dunaway, who founded the company with her partner Naomi after struggling to find a brand that spoke…


PrimeTime: Amazon will sell an Echo Dot for kids, raise its annual Prime membership fee, stream Thursday Night Football, double its credit line, sell Chico’s apparel; Amazon is attempting to win over HQ2 finalists and growing its retail business with profits from AWS and advertising; Private equity firms want to consolidate top Amazon sellers

The latest news on everything Amazon   Amazon will begin selling the Echo Dot Kids Edition in May 2018—a smaller device with a protective case, two-year warranty, and a year of the FreeTime Unlimited Family Plan, including child-oriented…


It takes decades to build a meaningful brand—and minutes to destroy it

In a previous edition of The Filter, we presented the concept that Brand and The Brand are two different entities. We defined Brand as “the accumulation of all of a company’s actions to make something meaningful and memorable” and we defined The…


Social(ism) — with Brian Schechter of SelfMade

#66. SelfMade provides Instagram-in-a-box for entrepreneurs, giving small businesses the tools and services they need to succeed on social media as conducting business online moves from websites to Instagram accounts. We talk with co-founder Brian…


As Facebook advertising costs rise, digitally-native brands turn to traditional advertising

A Warby Parker pamphlet arrives in the mail. A Glossier billboard hovers above Houston Street. Clones of an Away wheatpaste coat a construction barrier. A Stitch Fix TV ad blares from the television. For a generation of digitally-native brands,…


The Live Video Report

Social media is an increasingly important channel for brands and retailers to nurture customer relations and attract a broader consumer base, particularly as mobile devices flourish. The ascent of social media has also catalyzed the expansion of…


Facebook is the ultimate middleman. Will brands cut it out?

“Cutting out the middleman” is a phrase thrown around endlessly across the consumer industry, often without much thought. Particularly catalyzed by the direct-to-consumer and digitally-native brand boom, the concept transformed from a boring…


The Gifting and Holiday Shopping Report

Although gift-giving is a global tradition that has been around for centuries, the practice has changed drastically since the 1800s—from a meaningful exchange of valuable goods to a commercially-driven social obligation centered around popular…


The Customer Acquisition Report

Paid digital customer acquisition is the biggest marketing channel for many consumer goods companies in today’s hyper-competitive landscape. Proactively finding shoppers and converting them into customers is an increasingly familiar activity. While…