Remixed: Hip hop creates culture you can wear, from streetwear to sneakerheads

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


Kick, Push: Skateboarding’s missionaries and brands led with the sport’s core values, using products to develop a community and culture

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


All-Inclusive — with Fran Dunaway of TomboyX

#70. TomboyX makes underwear and other essential products for everyone, regardless of gender, size, geography or economic status. We talk with Fran Dunaway, who founded the company with her partner Naomi after struggling to find a brand that spoke…


Vertical Touring: Inside the brands that are translating the concert and festival experience into fashion and beauty products

Today, album tours and merch are the biggest sources of income for artists, while music festivals like Coachella and Bonnaroo have morphed into widely shoppable events where brands and retailers come to showcase their most experience-driven retail.…


Globetrotting — with Sarah Nakintu of Kintu

#67. Kintu is an internationally inspired and produced handbag brand that works with artisans in Uganda and Kenya. We talk with Founder Sarah Nakintu about her impulse to create high-quality but aspirationally priced bags with a global image—a brand…


What can the direct-to-consumer explosion learn from the farm-to-table movement?

In the mid-2000s, the farm-to-table movement transformed the food industry. Though the food industry is often ahead of others because it sells products that people physically consume, the consumer goods space—fashion, apparel, beauty, CPG and…


Virgil’s Ladder: From Vision to Vuitton

This week, after months of rumors, LVMH named Virgil Abloh—Kanye West’s life-long creative director, founder of Off-White, endless brand collaborator, DJ and former Fendi intern—as the new menswear director for Louis Vuitton. The appointment propels…


Dear Stitch Fix: One Thing I Would Do

Watching Stitch Fix scale, fueled by a modest amount of venture capital and a major dose of revenue, has been exciting—and rare. You’ve built a real business that merges the best of shopping, styling and personalization to solve actual customer…


Creation over Commodities — with Joe Ferrara of Resonance

#59. Resonance is a venture-operating company that is helping designers scale their brands at record speeds. We talk with its co-founder, Joe Ferrara, who started the company with Lawrence Lenihan after spending close to a decade investing in…


2017 Year in Review: 8 Fundamental Shifts Reshaping the Consumer Economy

2017 was yet another transformative year for the consumer economy. There were a range of new developments and trends from the last few years that continued accelerating. What follows is a recap of 2017, along with some predictions and…


Making Dumb Clothing Smart — with Janett Martinez of Loomia

If you take the apparel industry and strip away all of the noise, you’ll find a company called Loomia trying reinvent the very foundation of how industry interacts with technology. And you’ll find Loomia CEO Janett Martinez detailing her vision…


Decoding Amazon’s Fashion Ambitions

Getting consumers to buy luxury products on Amazon.com is just one small piece of a much wider strategy to disrupt the fashion industry like never before. This article originally appears in the Business of Fashion.