Revolve says it’s the anti-Amazon, but runs on the same fuel

Revolve, the digital retailer founded in 2003, recently filed to go public. Some would be surprised to know that the company has been around for 15 years, but still seems relevant today. The retailer’s S-1 filing reveals a large amount of…


PrimeTime: Amazon debuts Storefronts, French retailer Monoprix offers Prime delivery, Merch by Amazon revs up fast fashion, Amazon plans to launch more Alexa devices

The latest news on everything Amazon   Amazon debuted Storefronts, a section of its site that will feature products from approximately 20,000 small- and medium-sized businesses, shoppable via 25 product verticals. The page displays videos…


Kylie Cosmetics and the value paradox of celebrity brands

Forbes recently put Kylie Jenner—member of the Kardashian clan and founder of Kylie Cosmetics, one of the fastest growing beauty brands ever—on the cover of its America’s Women Billionaires issue. The feature, which came with an…


Dear Comme des Garçons: One Thing I Would Do

Comme des Garçons has pioneered a new model of creation and ownership over the almost 50 years of its existence, fostering a thriving horizontal ecosystem of brands and retail stores. No other company has the breadth and the depth that Comme does,…


Zara, Netflix and the rise of the Amorphous Brand

Most consumer product companies, especially direct-to-consumer brands that start out by serving a specific niche audience, sink or swim based on how they position themselves around a target customer. These brands define “our girl” or “our guy” and…


Full Circle — with Jeff Denby of The Renewal Workshop

#75. The Renewal Workshop partners with apparel brands to recycle and resell surplus inventory and damaged products. We talk with co-founder Jeff Denby about building a circular business model, as well as the factory and the technology necessary to…


Should brands leave money on the table—or on the shelf?

Despite its envious position, Supreme is in an interesting conundrum: to keep growing, it either has to keep making more products or raise the prices of existing ones, but doing so will change the sellout characteristics for the brand. This is…


The Grinds: Fast-fashion full-price sales fall, Amazon expands Amazon Go, Younique raises Coty’s profitability, Adidas’ Speedfactory innovates the supply chain, ABC Carpet & Home sells top floors as office space

Fast-fashion retailers are seeing falling full-price sales, led by H&M and more recently, Zara. To-the-point analysis about one of the five important stories from the week.   What happened Analysts were already concerned with Zara’s…


Basics brands are commodities. Why do people keep building them?

The hidden secret of most businesses is that the more boring the business, the better the business—the flashier, the worse. This heuristic is especially true in the consumer goods landscape, where brands run the hazard of seeking attention over…


Tactical and Timeless — with Luc Lesénécal of Saint James

#58. Saint James is the French heritage brand known for its sweaters and stripes—and, the oldest brand we've had on the podcast. We talk with President Luc Lesénécal about the power of heritage brands, the opportunities and challenges of evolving…


The Grinds: Fenty Beauty outpaces competition, Alibaba moves offline, H&M curbs expansion, Mall landlords fight over tenants, Apparel sales hit all-time low

Fenty Beauty becomes the fastest-growing celebrity cosmetics line To-the-point analysis about one of the five important stories from the week.   What happened Sales for Fenty Beauty, a cosmetics line created by Rihanna, Sephora and…


The uncertain road from a single product to lasting brand

A single-product company that desires to become a brand needs to diversify its products over time to maintain interest and evolve with the market. But few single-product based companies have been able to build lasting brands with a wide assortment…


Building Bulletproof Brands — Part I: Why don’t brands last like they used to?

How does one build a brand that lasts for centuries? Today, in the consumer goods space—specifically in apparel, fashion, footwear, beauty, cosmetics, accessories, and furniture—it's an especially challenging quandary given the ferocious speed at…


Mickey Drexler and the death of a supply-driven world

J.Crew’s Mickey Drexler Confesses: I Underestimated How Tech Would Upend Retail read the headline of a big feature in the Wall Street Journal, which ricocheted around the retail and technology world last week. The piece highlighted J.Crew's…


If people are price-sensitive to ethical products, then redefine the pricing scheme

Liz Pape, the founder of Elizabeth Suzann, a direct to consumer brand based in Nashville, recently wrote a thorough post about the complexity of making ethical clothing and running a successful business in a time where consumers are increasingly…