How to promote and indoctrinate inclusivity into your brand

Though the number of brands has mushroomed since the digital boom, the vast majority of new brands are founded in coastal urban areas like New York, San Francisco and Los Angeles. The specificity of their geography and the values and ideas that…


Trading up or down: Ulta Beauty and Stitch Fix appeal to ever-growing consumer markets by giving customers a choice

Though the number of brands has mushroomed since the digital boom, the vast majority of new brands are founded in coastal urban areas like New York, San Francisco and Los Angeles. The specificity of their geography and the values and ideas that…


Improving the Loose Threads Podcast

The Loose Threads Podcast is just over a year old. Since then, I've had over twenty amazing conversations with founders, journalists and writers about the intersection of fashion, technology and commerce. What started off as an informal and…