Kylie Cosmetics and the value paradox of celebrity brands

Forbes recently put Kylie Jenner—member of the Kardashian clan and founder of Kylie Cosmetics, one of the fastest growing beauty brands ever—on the cover of its America’s Women Billionaires issue. The feature, which came with an…


Fenty Beauty versus Mattel: The difference between launching with inclusivity and adding it later

Though the number of brands has mushroomed since the digital boom, the vast majority of new brands are founded in coastal urban areas like New York, San Francisco and Los Angeles. The specificity of their geography and the values and ideas that…


Dear Fenty Beauty: One Thing I Would Do

Fenty sprung onto the scene seemingly out of nowhere—a brand built on inclusivity, with an unprecedentedly wide assortment of SKUs for people of all different skin colors. Filling this long-time void in the market, Rihanna and your team created one…


The Grinds: Fenty Beauty outpaces competition, Alibaba moves offline, H&M curbs expansion, Mall landlords fight over tenants, Apparel sales hit all-time low

Fenty Beauty becomes the fastest-growing celebrity cosmetics line To-the-point analysis about one of the five important stories from the week.   What happened Sales for Fenty Beauty, a cosmetics line created by Rihanna, Sephora and…


The Exclusive Product and Collab Report

In today’s competitive retail landscape, selling the same products as everyone else—and especially Amazon—puts brands and retailers on the path to self-commoditization: the race to the bottom on price that is bankrupting some companies and seriously…