Location, location, location: How brands built on geographic scarcity irreproducibility are defensible in a digital world

Scarcity is a powerful psychological force. It compels consumers to change their behavior while simultaneously raising the value of products and services. However, putting locational, temporal or inventory limitations in place may seem contrarian at…


Tactical and Timeless — with Luc Lesénécal of Saint James

#58. Saint James is the French heritage brand known for its sweaters and stripes—and, the oldest brand we've had on the podcast. We talk with President Luc Lesénécal about the power of heritage brands, the opportunities and challenges of evolving…