Amazon, Stripe, Spring and the fallacy of the universal shopping cart

Companies and overzealous entrepreneurs have tried to create the “universal shopping cart” since the beginning of ecommerce. But none of them has ever been realized to the degree promised. It turns out that managing the front-end relationship with…


Does Amazon understand customer experience more than most brands?

More than 50% of product searches now begin on Amazon. This week we wrote about how the company has won over consumers' wallets by prioritizing convenience and functionality over design—and what other brands should do about it.


Do DNVBs exist anymore? Revisiting the buzzword

Andy Dunn coined the term DNVB—digitally-native vertical brand—in 2016. The clearest possible reading of the addition of the word “vertical” is that it means “control,” akin to the idea of vertical integration, in which a company controls various…