Cop & Flip: Sneakerheads and the secondary market furthered sneaker culture, using brands like Nike as a vehicle for growth

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


The Grinds: Goop expands merchandise, Whole Foods raises rates for sellers, L. L. Bean updates return policy, Secondary sneaker market heats up, Macy’s launches new pop-up

Goop expands and diversifies G. Label merchandise, but questions of scalability loom To-the-point analysis about one of the five important stories from the week.   What happened Goop, which launched in 2008 as Gwyneth Paltrow’s…