The Grinds: Pinterest strives to make pins more shoppable, Sunday Riley receives criticism for fake reviews, RSE Ventures is creating an empire, Patagonia gets political

Pinterest strives to make pins more shoppable, and its advertising business more profitable. What happened Pinterest users that click on a home- or style-related pin—that is, an image with a description and link to the original online source, the…


PrimeTime: Snapchat debuts visual product search in partnership with Amazon; Amazon launches 70 new products, debuts visual-centric shopping service, gains speed in its advertising business, plans to expand Amazon Go, launches exclusive diaper brand

The latest news on everything Amazon   Snapchat debuted a new visual product search feature that allows users to photograph an item or scan a barcode and scroll through similar items via Amazon. Each product includes an image, its name,…


PrimeTime: Prime Wardrobe launches for all U.S. Prime members, Kroger reigns supreme in U.S. online grocery delivery, Sonos makes a comeback, Amazon Hub grows, Prime members enjoy discounts at all U.S. Whole Foods locations, American Express and Amazon team up with co-branded credit card for small businesses

The latest news on everything Amazon   All U.S. Prime members now have access to Prime Wardrobe, a service that allows customers to order apparel online, gives them a seven-day grace period to try on the items, and then charges them for…


PrimeTime: Amazon’s hold over the beauty market grows, Google’s smart speaker sales surpass Amazon’s

The latest news on everything Amazon   Amazon’s hold over the beauty market is growing a minimum of 24% year over year in the U.S. in the top ten verticals. In Q1 2018, luxury cosmetics sales rose 57% and the company plans to capitalize on…


The Grinds: Ulta Beauty will begin selling Chanel Beauté, Nordstrom family ends buyout effort, ThredUp wants to create a consignment ecosystem, Google launches new advertising program online with its AI assistant

Ulta Beauty will begin selling Chanel Beauté—a coveted and surprising addition to the beauty retailer that mixes high and low. To-the-point analysis about one of the four important stories from the week.   What happened Ulta Beauty,…


As Facebook advertising costs rise, digitally-native brands turn to traditional advertising

A Warby Parker pamphlet arrives in the mail. A Glossier billboard hovers above Houston Street. Clones of an Away wheatpaste coat a construction barrier. A Stitch Fix TV ad blares from the television. For a generation of digitally-native brands,…


The Customer Acquisition Report

Paid digital customer acquisition is the biggest marketing channel for many consumer goods companies in today’s hyper-competitive landscape. Proactively finding shoppers and converting them into customers is an increasingly familiar activity. While…