Digitized: Away and Goop aim to be digital-first “lifestyle brands,” but they are still just product companies

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


The Grinds: Build-A-Bear thrives—Toys R Us dies, Adore Me to open stores near Victoria’s Secret, New York City devises retail vacancy tax for landlords, Goop raises $50 million

Build-A-Bear thrives —Toys R Us dies. To-the-point analysis about one of the four important stories from the week.   What happened Build-A-Bear has posted four consecutive years of profitability and remains debt free in an era when…


Dear Goop: One Thing I Would Do

Goop sits among a special class of brands that have used the celebrity and values of their founders—authenticity, honesty, humility and a dose of luxury—to cultivate a passionate audience. What smartly started as a media play is evolving into a…


The Grinds: Goop expands merchandise, Whole Foods raises rates for sellers, L. L. Bean updates return policy, Secondary sneaker market heats up, Macy’s launches new pop-up

Goop expands and diversifies G. Label merchandise, but questions of scalability loom To-the-point analysis about one of the five important stories from the week.   What happened Goop, which launched in 2008 as Gwyneth Paltrow’s…