Should brands leave money on the table—or on the shelf?

Despite its envious position, Supreme is in an interesting conundrum: to keep growing, it either has to keep making more products or raise the prices of existing ones, but doing so will change the sellout characteristics for the brand. This is…

Courier: Emily Weiss: Glossier’s architect of content, community and commerce

Press commentary on Glossier's explosive growth in the beauty and cosmetics space. Read the full article. 

Building Bulletproof Brands — Part III: How networks and tokens could reshape the economics of physical goods brands

Part I of this series looked at the changing landscape of brand longevity and how the traditional formulas that used to make brands defensible are now obsolete. Part II proposed a new formula that harnesses networks as the only defensible moat…

The Scale Series — Part III: Brands that have endured

In Part II we looked at brands that have overscaled their promise. Now, we'll examine successful fashion brands that have balanced their creative and commercial aspirations over the long term, which allows the strength of a brand to compound.

Nasty Gal: the dangers of ephemeral growth and focus

Nasty Gal filed for Chapter 11 bankruptcy protection last week, which allows the company to reorganize its finances but continue operating. The company, started by Sophia Amoruso as an eBay store selling vintage clothing in 2006, quickly grew over…