The Grinds: Goop answers pseudoscience criticism, UPS looks to automation, #MeToo jeans reprise the accessible feminism debate, Disney launches attraction previews

Goop answers pseudoscience criticism by coming clean about its product benefits. What happened After growing a business by amassing a devoted following of customers who believed in product benefits not necessarily backed by science—and receiving…


The Grinds: Build-A-Bear thrives—Toys R Us dies, Adore Me to open stores near Victoria’s Secret, New York City devises retail vacancy tax for landlords, Goop raises $50 million

Build-A-Bear thrives —Toys R Us dies. To-the-point analysis about one of the four important stories from the week.   What happened Build-A-Bear has posted four consecutive years of profitability and remains debt free in an era when…


Dear Goop: One Thing I Would Do

Goop sits among a special class of brands that have used the celebrity and values of their founders—authenticity, honesty, humility and a dose of luxury—to cultivate a passionate audience. What smartly started as a media play is evolving into a…