Direct-to-consumer ageism and the power of execution

Heritage brands have always held the same promise: We’ve done this for a long time and therefore you should trust our brand and the products we release under it. As the brands continued to push this rhetoric, consumers substantiated it. Many iconic…


Tactical and Timeless — with Luc Lesénécal of Saint James

#58. Saint James is the French heritage brand known for its sweaters and stripes—and, the oldest brand we've had on the podcast. We talk with President Luc Lesénécal about the power of heritage brands, the opportunities and challenges of evolving…