Hyper-Value — with Ryan Babenzien of GREATS

#56. GREATS is the first digitally-native footwear brand that is hyper-focused on bringing extreme value to the sneaker market. We talk with Founder Ryan Babenzien about how GREATS has prioritized quality and simplicity and flourished into a booming…


Hype vs discovery: lessons from the Spectacles rollout

The world is full of hype. Hype starts as a whisper, then turns into a growing thunder, finally transforming into all out hysteria. This chain of events can apply to anything. A new brand, the latest sneaker drop, "Hamilton." The problem,…