Hyper-Value — with Ryan Babenzien of GREATS

On the 56th episode of the Loose Threads Podcast, a show about the rapidly changing consumer economy, we talk with Ryan Babenzien, the founder of GREATS, the first-digitally-native footwear brand that is hyper-focused on bringing extreme value to…


Hype vs discovery: lessons from the Spectacles rollout

The world is full of hype. Hype starts as a whisper, then turns into a growing thunder, finally transforming into all out hysteria. This chain of events can apply to anything. A new brand, the latest sneaker drop, "Hamilton." The problem,…