Kylie Cosmetics Archives – Loose Threads

Membership

Transformative analysis of the consumer economy.

Espresso for Teams

Your energizing and high-pressure filter for industry news—in context.

Advisors

Strategic advising, with a focus on longevity and durability.

Clockwork

User-generated demand strategies that scale.

Espresso,The Grinds,

The Grinds: Starbucks expands U.S. delivery; Saks shutters standalone women’s shop; Warby Parker, Everlane offer installment payment plans; CGI influencer Lil Miquela announces apparel brand

Special Reports,

Fast or Frivolous 2018: How have rising digital marketing costs evolved the brand’s channel strategy?

Espresso,The Filter,

Kylie Cosmetics and the industry’s quest to decipher its growth

Espresso,The Filter,

Kylie Cosmetics’ shift to Ulta and the online-only growth ceiling

Espresso,The Filter,

Kylie Cosmetics and the value paradox of celebrity brands

Espresso,The Filter,

Kardashian Kryptonite: From selling out to stocking products

Reports,

Fenty Beauty versus Mattel: The difference between launching with inclusivity and adding it later