Reports,Megaphone Report

Q4 2019 Megaphone Report

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Kylie Inc’s sale to Coty is the bailout both parties wanted but neither needed

Reports,Megaphone Report

Q3 2019 Megaphone Report

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Kylie Skin, Harry’s and why top multi-brand retailers still have the Midas touch

Megaphone Report

Q2 2019 Megaphone Report: Email Marketing

Megaphone Report

Q2 2019 Megaphone Report: Facebook & Instagram

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Kylie Cosmetics, Kylie Skin and Coty’s shared quest to find their footing

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Kanye, Kylie, Jordan and the complexity of “owning” a celebrity brand  

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Kylie Skin and the push to exfoliate her operational foundation

Megaphone Report

Q1 2019 Megaphone Report: Facebook & Instagram

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Kylie Cosmetics, Ulta and the wholesale balancing act

Espresso,The Grinds

The Grinds: Emirates grows media offering, Warehouse demand exceeds supply, Dollar Tree shrinks while Dollar General grows, Checkout on Instagram gives Facebook ecomm a second chance

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KKW Fragrance and the Boomerang Influencer Effect

Megaphone Report

Q4 2018 Megaphone Report: Facebook & Instagram

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Shopify and the search for a POS that isn’t a P.O.S.

Espresso,The Grinds

The Grinds: Hudson Yards banks on digitally-native brands, Rihanna lands LVMH deal, Consumers question politically-minded ads, Brandless unveils subscription

research,threads

Influencers and celebrities ditch endorsement deals to launch their own brands—it doesn’t matter if they’re CGI.

Espresso,The Grinds

The Grinds: Starbucks expands U.S. delivery; Saks shutters standalone women’s shop; Warby Parker, Everlane offer installment payment plans; CGI influencer Lil Miquela announces apparel brand

Special Reports

Fast or Frivolous 2018: How have rising digital marketing costs evolved the brand’s channel strategy?

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Kylie Cosmetics and the industry’s quest to decipher its growth

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Kylie Cosmetics’ shift to Ulta and the online-only growth ceiling

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Kylie Cosmetics and the value paradox of celebrity brands

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Kardashian Kryptonite: From selling out to stocking products

Reports

Fenty Beauty versus Mattel: The difference between launching with inclusivity and adding it later