Kylie Cosmetics Archives – Loose Threads

Membership

Transformative analysis of the consumer economy.

Espresso for Teams

Your energizing and high-pressure filter for industry news—in context.

Espresso,The Filter

KKW Fragrance and the Boomerang Influencer Effect

Megaphone Report

Q4 2018 Megaphone Report: Facebook & Instagram

Espresso,The Grinds

The Grinds: Hudson Yards banks on digitally-native brands, Rihanna lands LVMH deal, Consumers question politically-minded ads, Brandless unveils subscription

Espresso,The Grinds

The Grinds: Starbucks expands U.S. delivery; Saks shutters standalone women’s shop; Warby Parker, Everlane offer installment payment plans; CGI influencer Lil Miquela announces apparel brand

Special Reports

Fast or Frivolous 2018: How have rising digital marketing costs evolved the brand’s channel strategy?

Espresso,The Filter

Kylie Cosmetics and the industry’s quest to decipher its growth

Espresso,The Filter

Kylie Cosmetics’ shift to Ulta and the online-only growth ceiling

Espresso,The Filter

Kylie Cosmetics and the value paradox of celebrity brands

Espresso,The Filter

Kardashian Kryptonite: From selling out to stocking products

Reports

Fenty Beauty versus Mattel: The difference between launching with inclusivity and adding it later