The many sides to plus-size: Good American, Reformation and Dia & Co.’s attempts to reach an underserved market

Though the number of brands has mushroomed since the digital boom, the vast majority of new brands are founded in coastal urban areas like New York, San Francisco and Los Angeles. The specificity of their geography and the values and ideas that…


The Plus Size Opportunity

There’s a significant divide in the apparel industry between the sizes available in stores and the sizes women wear—a divide that’s becoming increasingly important as retailers seek to differentiate themselves from fast fashion and Amazon. Over…