Is virality always in opposition to longevity?

From cronuts to fidget spinners, the rise and fall of viral products are clouded in mystique. Largely outside of a company’s control, viral products gain momentum thanks to myriad external factors, as they spread throughout social networks and…


Is there a formula for viral products?

From cronuts to fidget spinners, the rise and fall of viral products are clouded in mystique. Largely outside of a company’s control, viral products gain momentum thanks to myriad external factors, as they spread throughout social networks and…


Introducing Loose Threads Advisors, your long-term strategic sounding board

Today we’re excited to launch Loose Threads Advisors, a long-term strategic sounding board for companies across the consumer economy. We work with brands, retailers and real estate developers on everything from their core business models to their…