The Grinds: Loyalty programs get experiential, Stripe goes offline, Dirty Lemon opens checkout-free store, L Brands shutters Henri Bendel

Loyalty programs, once discount-centric, are evolving to reflect the experience economy. What happened The vast majority of brands and retailers offer membership in one shape or another, but the benefits have remained rather thin, often composed of…


Dear Hollar: One Thing I Would Do

When shoppers surf the Hollar site or app today, they can choose from thousands of products, filling up their carts with items from beauty to snacks, party supplies to toiletries, at an average of $2 to $5 dollars per SKU. Maybe while scrolling…


A Prime misunderstanding: explaining Amazon Prime’s success

Amazon Prime is the greatest and most misunderstood loyalty program ever created. This is a loyalty program with no point system. A loyalty program customers have to pay $99 a year to be a part of. Prime is not predicated on signing up for another…