Selling wholesale for the right reasons: gross margin vs net cash

A recent article in Business of Fashion called Can Young Luxury Brands Bypass Wholesale? looked into the relevance of wholesale given the rise of direct to consumer labels. The piece had some interesting insights, drawing on points from Warby…


A data-driven blueprint for building a fashion brand

The fashion world has always had a love affair for people who stick to their gut. "I just knew this would be a big seller." "I woke up one day and it popped into my head, and then we had the new It Bag." The problem is for every time someone says…


Emulating Facebook’s News Feed will fix fashion’s inventory problems

Fashion's retail cycle is dominated by endless sales and markdowns, which is highly problematic for brands and retailers. This is the ultimate race to the bottom: sales start earlier in the season, prices drop lower than before, all with the hopes…


How Retailers Structurally De-Risk Their Business

In the fashion industry, the power to influence, create and reinforce critical structures rests at the top of the supply chain. In many cases, retailers hold this position. Some retailers are mono-brand retailers, meaning they design, produce and…