The fallacy of ecommerce’s infinite shelf space

There is a common refrain that the beauty of ecommerce is the idea of infinite shelf space—that there can be an unlimited number of products for sale on the internet because there are no limits to the size of the shelf. This premise is one of the…


Netflix will soon sell a majority of its own creations. Will retailers follow suit?

Companies, like people, often experience FOMO—they want to be the opposite of what they are, and sometimes with good reason. One of the most interesting but under-the-radar inversions is between creators (brands or creatives) and distributors…


Circle of Life — with Ariane Goldman of HATCH

#79. HATCH is a maternity brand that serves women before, during and after pregnancy. We talk with founder Ariane Goldman about creating apparel that celebrates fashion and comfort equally and how HATCH is forging a community for women in its retail…


The Grinds: Reformation inks wholesale deal with Nordstrom, H&M opens off-price store Afound, J.Crew plans a fall relaunch, Rent the Runway introduces maternity

Reformation expands its brick-and-mortar footprint with a new wholesale deal at Nordstrom. What happened Reformation, which sells eco-conscious clothing online and at its 11 stores, will sell at Nordstrom, both on the department store’s site and at…


The Grinds: Comme des Garçons names direct-to-consumer brand, Walmart and eBay personalize shopping, Saks and Barneys strive to stay relevant, Target adds new digital beauty services

Comme des Garçons launches CDG, taking on a new challenge: direct-to-consumer ecommerce. What happened In the lead up to the launch of CDG in July, Comme des Garçons is launching CDG Breaking News this May as a capsule collection teaser. The CDG…


The gift and curse of Amazon’s margin mentality

Amazon has an entirely different view of margin than most other companies. One of CEO Jeff Bezos’ most well-known quotes is, “Your margin is my opportunity,” signaling the company’s intention to use its scale to significantly drive down prices for…


How to Navigate the Off-Price Epidemic

As the off-price market continues to grow despite the improving economy, many brands and retailers are falling into a trap, selling more off-price products to compete in the consumer economy, and lowering their margins in the process. This Playbook,…


Selling wholesale for the right reasons: gross margin vs net cash

A recent article in Business of Fashion called Can Young Luxury Brands Bypass Wholesale? looked into the relevance of wholesale given the rise of direct to consumer labels. The piece had some interesting insights, drawing on points from Warby…