The uncertain road from a single product to lasting brand

A single-product company that desires to become a brand needs to diversify its products over time to maintain interest and evolve with the market. But few single-product based companies have been able to build lasting brands with a wide assortment…

Courier: Emily Weiss: Glossier’s architect of content, community and commerce

Press commentary on Glossier's explosive growth in the beauty and cosmetics space. Read the full article.