Is virality always in opposition to longevity?

From cronuts to fidget spinners, the rise and fall of viral products are clouded in mystique. Largely outside of a company’s control, viral products gain momentum thanks to myriad external factors, as they spread throughout social networks and…


Is it possible to manufacture virality?

From cronuts to fidget spinners, the rise and fall of viral products are clouded in mystique. Largely outside of a company’s control, viral products gain momentum thanks to myriad external factors, as they spread throughout social networks and…


The Grinds: IKEA downsizes and digitizes, The RealReal raises $115 million, Disney and 21st Century Fox strike merger, A Ma Maniére fuses streetwear with hospitality

IKEA downsizes and digitizes to retain its hold on young clientele. What happened Since 2015, IKEA has opened 24 small format stores—an average of 9,700 square feet, compared to its traditional 82,000 square foot warehouses. Customers aren’t able…


Kylie Cosmetics and the value paradox of celebrity brands

Forbes recently put Kylie Jenner—member of the Kardashian clan and founder of Kylie Cosmetics, one of the fastest growing beauty brands ever—on the cover of its America’s Women Billionaires issue. The feature, which came with an…


The Grinds: Disney and Muji launch immersive experiences, Aday grows “wear-testers” program, Peloton acquires Neurotic Media, WeWork debuts retail market

Disney brings Star Wars to Hollywood Studios and Muji opens more hotels, inviting visitors to live in their brands. What happened A little over a month after debuting Toy Story Land at Hollywood Studios Park, Disney is bringing Star Wars: Galaxy’s…


The Grinds: Nike debuts training pop-up, Rimowa tries out direct-to-consumer, YouTube reacts to IGTV, SoulCycle embraces media

Nike’s training pop-up gives customers the tools to “Just Do It.” What happened Nike Plus members and those with the Nike Training Club app can now visit a training pop-up in Los Angeles until mid-August and workout with professional athletes.…


Dear Away: One Thing I Would Do

Away has built an impressive toolkit to help today’s travelers, no matter where they’re going or how they’re getting there. Your mission to improve the travel experience and its innumerable encumbrances has sparked a new group of consumers who turn…


Disney World: How Disney used entertainment and hospitality to build an ecosystem, both online and offline

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


Remixed: Hip hop creates culture you can wear, from streetwear to sneakerheads

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


Digitized: Away and Goop aim to be digital-first “lifestyle brands,” but they are still just product companies

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


Culture drivers: A framework for brands that create culture

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


How to capitalize on the intersection of commerce and culture in an on-demand world

Despite the prowess of the experience economy, even the brands, retailers and real estate professionals involved in the music, entertainment and sports industries are up against vast changes affecting their foot traffic and sales. Paradoxically,…


Clothing Currents – with Eliza Brooke of Racked

#54. Racked covers shopping with a unique lens, taking a consumer perspective on the industry rather than solely focusing on the business side. We talk with Eliza Brooke, a senior writer at Racked, about her career, her favorite and most interesting…


2017 Year in Review: 8 Fundamental Shifts Reshaping the Consumer Economy

2017 was yet another transformative year for the consumer economy. There were a range of new developments and trends from the last few years that continued accelerating. What follows is a recap of 2017, along with some predictions and…


Courier: Emily Weiss: Glossier’s architect of content, community and commerce

Press commentary on Glossier's explosive growth in the beauty and cosmetics space. Read the full article. 


The Fashion Industry Is Not Exactly Broken — with Marc Bain of Quartz

On the 9th episode of the Loose Threads Podcast, I talk with Marc Bain, the fashion reporter at Quartz, about his path to covering the fashion industry, which included working for a fashion brand in New York; how he found his reporting beats and how…


The CFDA Report, Zara’s innovations, and Kanye’s fluidity—with Adam Wray of fashionREDEF

On the second episode of Loose Threads, I talk with the always astute and articulate Adam Wray of fashionREDEF about the CFDA Report, the under appreciated aspects of Zara, the pioneering release of The Life of Pablo, innovating our way out of…