The Q4 2019 Megaphone Report investigated two main channels: Facebook & Instagram ads for 58 brands and retailers, who ran a total of 15,425 different ads during the survey period of November 25th to December 1st, 2019. We take a snapshot of Instagram and Facebook ads to get a sense of how brands approached the channel across the quarter, and in Q4 focus on Black Friday.   Email marketing campaigns of 54 brands and retailers, which sent a total of 4,366 emails during the survey period of October 1st to December 31st, 2019.

The Megaphone Report by Loose Threads is a quarterly benchmark analyzing the digital marketing strategy of 58 digitally-native and traditional consumer brands and retailers. Visit the Megaphone Report homepage to glean more marketing insights from past quarters.

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