Does Amazon understand customer experience more than most brands?

More than 50% of product searches now begin on Amazon. This week we wrote about how the company has won over consumers' wallets by prioritizing convenience and functionality over design—and what other brands should do about it.


Do DNVBs exist anymore? Revisiting the buzzword

Andy Dunn coined the term DNVB—digitally-native vertical brand—in 2016. The clearest possible reading of the addition of the word “vertical” is that it means “control,” akin to the idea of vertical integration, in which a company controls various…


Facebook is the ultimate middleman. Will brands cut it out?

“Cutting out the middleman” is a phrase thrown around endlessly across the consumer industry, often without much thought. Particularly catalyzed by the direct-to-consumer and digitally-native brand boom, the concept transformed from a boring…