Gut Feel — with Tom Patterson of Tommy John

#92. Tommy John doesn’t take underwear too seriously, as long as it moves with you. We talk with co-founder Tom Patterson about starting a wholesale-driven men’s basic brand and later maneuvering into direct-to-consumer and physical retail—all…


Remixed: Hip hop creates culture you can wear, from streetwear to sneakerheads

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


The Off-Price Epidemic

While off-price stores like TJ Maxx and Burlington have existed for decades, the 2008 recession—the biggest since the dot-com boom—incited retailers to turn more heavily to the off-price business model. At the time, consumers across all…


The Rental Economy Report

The move towards sharing and using instead of direct ownership is often called the Sharing Economy. People are increasingly comfortable using items that others have used before. Specifically for younger populations, owning seems like an expensive…